Vistara rolls out BrandMusiq’s customised MOGOSCAPES® in their flights
spanning 20 destinations across India.
Brand Persona = CAREGIVER + EXPLORER
Brand Emotions = CARING + CAREFREE
Brand Essence = WORLD CITIZEN. INDIAN SOUL.
“We were impressed with BrandMusiq’s holistic approach to sonic branding. They used a structured process to understand our brand characteristics and helped us compose Vistara’s MOGO® or ‘Musical Logo’. The MOGO® and MOGOSCAPE® created by BrandMusiq was in perfect alignment with Vistara’s brand essence.” – Mr. Phee Teik Yeoh, CEO