A bittersweet symphony — the impact of sound on your tastebuds
How background music changes how we perceive sweetness, bitterness, and complexity in food and drink.
Read moreBrandMusiq Labs
The science of sound.
We study how sound affects people emotionally, physiologically, neurologically, and behaviourally — then use what we learn to design sonic identities that stick.
Experiments & research
What we’re studying
Flute is sophisticated, piano is competent
Groundbreaking research on how specific instruments encode personality traits — presented at the AMA Summer 2024 Academic Conference, Boston.
Read moreSir John Hegarty on the impact of music in marketing
The co-founder of BBH on why sonic identity is marketing's most underused lever.
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