Case Studies
The sound that built billion-dollar brands
Every case study below is a blend of branding science and sonic art. Hover for the story, click for the full breakdown.
MG Motors
Driving to heart of the brand
Inside the tough frame and behind the assertive front, lies the heart of the MG Motors. BrandMusiq elevated the excitement of owning the MG Hector with an anthemic sonic identity.
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Royal Challengers Bangalore (RCB)
On a winning streak
With a fan base of 2.5 billion, cricket is an unofficial religion in India. Royal Challengers Bangalore (RCB) commissioned BrandMusiq to create a sonic identity that bonded the team with its fans. The sonic identity and its fan chant OO-WA-WE-YEYO, RCB!!! continues to reverberate in stadiums across India each time RCB takes to the pitch.
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Raymond
The complete man gets a sonic makeover
Fashion brands more than any other, realise the importance of emotional triggers for brand positioning. Raymond epitomises the essence of classic elegance dressing the man at the very pinnacle of success. BrandMusiq ensured that the original Raymond sonic asset (Schumann's 'Träumerei') was re-purposed for modern times to ensure that the brand stayed contemporary and relevant.
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Vistara
A new sound in the air
Sound completed the sensorial experience that led to customer loyalty for Vistara. BrandMusiq ensured the distinctive Vistara brand experience was conveyed through its sonic identity infusing emotions that cued 'caring' and 'carefree'.
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Mastercard
Creators of the original sound of 'PRICELESS'
Upon dropping its wordmark, Mastercard wanted to create a sonic identity to complement its twin circle logo. BrandMusiq created the now iconic MOGO® that is heard today across every continent and at over 2.5 million 'earpoints™'. The sonic identity infuses the brand emotions of joy, wonder and transformation. Today, the sonic identity has been interpreted to reflect cultures in various regions of the world, across moods and occasions and has been adapted across activations.
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Zomato
Delivering the zing
The need for non-visual communication is the most acute amongst delivery services where customers need to know the status of their orders. Zomato was quick to identify this need and tasked BrandMusiq to build the sonic identity that is now an integral part of the in-app experience.
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ABC Soy
The Secret Sauce
BrandMusiq created the sound of ABC Soy to cue a compassionate and caring mother who strives to make every day special for her family. The sonic identity captures the iconic brand's vibrant essence and rich legacy.
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HDFC Bank
Making HDFC Bank Sing!
HDFC Bank needed a sonic identity that created emotional engagement across diverse stakeholder groups and brought to life its Indian soul in a contemporary form.
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