Proof, not promises
Sound that built billion-dollar brands.
Every case study below is a production engagement that shipped. Hover for the story, click for the full breakdown.
MG Motors
Driving to heart of the brand
Inside the tough frame and behind the assertive front, lies the heart of the MG Hector. BrandMusiq put pedal to drum leather and elevated the excitement of owning the MG Hector with an anthemic sonic identity.
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Royal Challengers Bangalore (RCB)
On a winning streak
With a fan base of 2.5 billion, cricket is an unofficial religion in India. Royal Challengers Bangalore were quick to capitalise on the sentiment and tasked BrandMusiq to create a sonic identity that bonded the team with its fans. The sonic identity and its fan chant OO-WA-WE-YEYO, RCB!!!! continues to reverberate in stadiums across India each time RCB takes to the pitch.
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Raymond
The complete man gets a sonic makeover
Fashion brands more than any other, realise the importance of emotional triggers for brand positioning. Raymond epitomises the essence of classic elegance dressing the man at the very pinnacle of success. BrandMusiq ensured that the original Raymond sonic asset (Schumann's 'Träumerei') was re-purposed for modern times to ensure that the brand stayed contemporary and relevant.
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Vistara
Soaring sounds
Touch, taste, smell, sight and now sound - these components complete the sensorial experience that leads to customer loyalty for Vistara. BrandMusiq ensured the distinctive Vistara brand experience was conveyed through its sonic identity infusing emotions that cued compassion and freedom.
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Mastercard
Creators of the original sound of 'PRICELESS'
Mastercard wanted to create a sonic identity to represent itself with minimum visual assistance. BrandMusiq created the iconic MOGO that is heard today across every continent and at over 2.5 million 'earpoints' or audio touchpoints. The sonic identity infuses the brand emotions of Joy, Wonder and Transformation. Today, the sonic identity has been interpreted to reflect cultures in various regions such as the Americas, Middle East, South East Asia and Asia. We are extremely proud of the fact that Mastercard sonic identity created by BrandMusiq has been named the Best Audio Brand for 3 years in a row.
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Zomato
Delivering the zing
The need for non-screen communication is the most acute amongst delivery services where customers need to know the status of their orders. Zomato was quick to identify this need and tasked BrandMusiq to build the sonic identity that is now an integral part of the in-app experience and its identity.
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ABC Soy
The Secret Sauce
A market leader in Indonesia, ABC® is a leading brand of sweet soy in the U.S. and Canada. BrandMusiq created the sound of ABC Soy to cue a compassionate and caring mother who strives to make every day special for her family. The sonic identity captures the iconic brand's vibrant essence and rich legacy.
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HDFC Bank
Hitting the right notes
HDFC Bank needed a sonic identity that creates emotional engagement across diverse stakeholder groups - from rural farmers to urban professionals.
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