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“Audio strategy is no longer a nice to have but a must have.”

“The intention is to create an emotional engagement among various stakeholders ranging from a farmer in the rural India to urban city dweller and from a government employee to a corporate one, through the use of sonic branding across platforms.”

“We were impressed with BrandMusiq's holistic approach to sonic branding. They used a structured process to understand our brand characteristics and helped us compose Vistara's MOGO® or 'Musical Logo'. The MOGO® and MOGOSCAPE® created by BrandMusiq was in perfect alignment with Vistara's brand essence.”

“We wanted to create a unique sound which would encapsulate both what Zomato stands for as a brand, and how millions of our partners and consumers feel while interacting with us. With the musical logo, we want to associate a signature mnemonic to the important transactions which happen behind the screen.”

“There's a famous quote which is, "If visual identity is what we can see, sonic identity is what we can feel and experience." And though we all know this is exactly what we had in mind when we were briefing BrandMusiq to create a sonic identity for vivo, India. What really stood out was their ability to deeply understand the brand and then translate the same thoughts, same essence, in sound and emotion in a very beautiful meaningful way. They have also partnered us in not only just creating this identity or this sound mnemonic, but rather in implementing and executing this across experiences so that it becomes a powerful narrative from brand vivo.”

“The MG brand anthem is the perfect embodiment of MG's ultramodern sensibilities mixed with our rich brand heritage.”

“I've wanted something to come to life through the transaction journey because we are a BFSI financial services. And we also deal with money as a category. So that's the reason why I said why not have our own MOGO. I really enjoy the experience, and the Kudos to Rajeev, Ajit, and the whole BrandMusiq music team. Because, the sensibilities of what music can do is what they brought in. It had to come for my brand purpose. I wanted an Indianness coming out. And all of this came to life - when I heard it, it was outstanding. I think the feeling that it was driving is what really excited me. I love the experience with something very different. So I wish Rajeev and his team the very best.”

“Your approach to crafting our sonic identity has been truly transformative. The way you blend traditional Indian musical elements with modern sounds has created a unique auditory signature that perfectly captures our brand's essence. Your meticulous attention to cultural nuances and emotional resonance has helped us connect with our audience on a deeper level, making every interaction memorable. Thank you for being an integral part of our journey.”

“As a team we felt that if somebody closes their eyes, they should be able to recognise that, whatever they are hearing from Rupeek is actually from Rupeek.”

“Music plays a crucial role in shaping the identity and unique persona of a brand. There are ample examples of how music and sonic identity of a brand has made it memorable and helped it forge a special connection with its customers. At Columbia Pacific Communities, we are invested in building a brand that is not just memorable and loved but also has a distinct character. We are delighted to have partnered BrandMusiq to create our sonic identity. We couldn't have asked for a better partner. Rajeev Raja and his wonderful team understood the core ethos of Columbia Pacific Communities, its philosophy of positive ageing and commitment to making a difference to Indian senior citizens and crafted a sonic identity that is rooted in Indian classical ragas while being hummable and memorable. We are proud to be one of the first brands in the category of real estate and senior living to have released our sonic identity.”

“Starting with our brand's purpose, vision, mission, values, essence and tonality, BrandMusiq did a masterful job of crystallising it all into a scientific formula. The resulting creative output is the perfect embodiment of all that is VIVO. We were extremely pleased to work with a team that placed the relationship on the mantle and bridged the gap between science and art with aplomb.”