automotive
MG Motors
Driving to heart of the brand
What we were hired to solve
MG Motors needed a sonic identity that captured the excitement and premium positioning of the MG Hector, resonating with aspirational Indian car buyers.
The MUSE methodology applied
BrandMusiq applied the MUSE methodology to create an anthemic sonic identity that evokes excitement, performance, and premium positioning.
The MG brand anthem is the perfect embodiment of MG's ultramodern sensibilities mixed with our rich brand heritage.
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