sports
Royal Challengers Bangalore (RCB)
On a winning streak
What we were hired to solve
RCB needed a sonic identity and fan chant that would create emotional connection with millions of cricket fans and become synonymous with the team.
The MUSE methodology applied
BrandMusiq created a sonic identity paired with a memorable fan chant 'OO-WA-WE-YEYO, RCB!!!' that bonded fans with the team.
The quiet proof
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